Month: September 2012

Creating a complete brand experience: Part Three

Creating a complete brand experience: Part Three

In part two of our ‘Creating a complete brand experience’ feature we looked more into the visual side of things. In this final piece, we look at the finishing touches that come together to create the complete in-store experience. Appealing to the senses In these […]

Creating a complete brand experience: Part Two

Creating a complete brand experience: Part Two

In part one of our ‘Creating a complete brand experience’ feature, we discussed the importance of a strong name and maintaining a consistently strong relationship with the consumer. While finding a suitable name is somewhat crucial for a fashion business, there are so many other […]

Creating a complete brand experience: Part One

Creating a complete brand experience: Part One

This is part one of a three part series about building and maintaining a complete brand experience. In this section, we’ll cover one of branding’s first impressions; the brand name. The series will over insights about creating a successful corporate identity, brand management and how […]

Military Trend – Remixed

Military Trend – Remixed

When models pounded down the runway at Dior Homme last January in a sea of khaki and cream it was a safe assumption that the military trend, a perennially popular trend for the winter months anyway, was going to be an even bigger deal. The […]

Trends – What Makes a Trend

Trends – What Makes a Trend

What makes a trend a trend? Why is Camo the print of the season and what has made the old satchel suddenly so popular? A trend is an initiative, style or particular product that sticks. But how do you create the next “sticky” trend? Is […]

Spitalfields History : A Brief Overview

Spitalfields History : A Brief Overview

As the 2012 Olympic Games leave London for Brazilian shores, we look back at the Spitalfields history books and how our little piece of the East End has grown into the creative playground that it is today. The history of Spitalfields has been a mixed […]

Virtual Dressing Room

Virtual Dressing Room

Tesco have sprung the latest surprise on the fashion world, introducing their new virtual dressing room that allows you to try on clothing without leaving the house, through one of their tech filled pop-up shops in the heart of Covent Garden. With pop-up shops having […]