South African accessories brand Okapi recently popped up at Percy Street’s ‘Different Gallery’.
Okapi is named after the elusive antelope known as the ‘African Unicorn’ and focuses on producing handbags and small accessories in a variety of exotic skins. Every aspect of the products from the labels and packaing to leathers and linings are made and sourced in South Africa. This not only allows the brand to be ethical and traceable but also sustainable in terms of developing skills and jobs in South Africa.
The bags scream of luxury with each item finished with the signature Springbok horn pendant. Okapi offer a range of styles from a simple pouch to structured tote and are available in a variety of leathers from Ostrich to Crocodile. Okapi have also developed a signature Blesbok leather that is exclusive to the brand.
The pop up had a minimal feel with a ‘beachy’ vibe from the distressed white wash wood displaying product on low tables to the white seashells and pineapples placed amongst product around the space. Beautiful lookbook shots were shown around the gallery again adding to the relaxed atmosphere as well as reinforcing the style of the brand. Each piece was able to be displayed in a variety of colours and leathers.
Prices range from £95 for a card holder to £8,000 for the crocodile bag. Okapi is definitely catering for the luxury market, however with the unique selling point of its South African heritage along with the sustainability of the product it’s sure to attract some well deserved attention.
Okapi aim to open their first London store in October 2014.